Innovation Reigns in Park City
Currant CEO Denise Spell recently attended the ThinAir Innovation Summit in Park City, Utah. The conference featured some of the world’s leading product innovators and thinkers in human performance.
Staying true to its title, the conference itself was innovative in how it brought great minds together. Rather than herd everyone into a banquet room to listen to one speaker, attendees mingled in a “lounge” at Butchers Chop House (with great food and drink) where they could exchange ideas and immerse themselves in the culture of their host city.
Kevin Plank, founder and CEO of Under Armour opened the conference with a great discussion about how to start a company. “Innovation happens when you start solving simple problems.” Plank never loses sight of his core focus: shirts and shoes. “Figure out what your shirt and shoes are,” he said.
“The difference between elite athletes’ performance many times comes down to sub second performance. World athletes are already the 1% of the 1%, and finding a competitive edge is the challenge. We are seeing that Halo Neuroscience technology could help to give us that edge.”
Attendees were challenged to ask themselves, “How can we as individuals reach higher, go faster, and stay longer on a micro level?” Then they were asked to scale-up their thinking to see how best to perform at a global level.
That was the question discussed at the panel entitled “The Impact of Human Performance of Global Populations.” Led by Desi Matel-Anderson, Chief Wrangler of the Field Innovation Team, panelists Denise Spell and others explored population growth and innovation impact on a massive scale.
The “Lounge” served as much more than a hospitality room – big thinkers could connect with other big thinkers and who knows the potential of great ideas coming out of there!